CD/Digipack Cover Analysis.

Three CD promotion covers from your genre.
1) What is the genre of music?
2)How is the targeted audience? How are they targeted?
3)How successful is the iconography in promoting the artist?

The genre of Giggs' music is clearly rap, this is denoted by a stereotypical rebellion against authority, specifically the police forces; here the artist has chosen to embrace the over-all toughness and crime associated with this genre (Again, this is shown by a drawing of the artist over-powering the police force, who are also pictured). This genre is also connoted by the slang used in the album's name; Let 'Em 'Ave It. Typically, the audience of this genre are teenagers, arguably this is because these artists represent and rap about issues/rebellion that youths are faced with. This album cover promotes the artist successfully as it lends itself to stereotypes within the genre, promoting the artist as a part of the genre.




The genre of Eminem's music is also rap, however, this is not as clearly denoted as Giggs album cover, as an artist, Eminem relies on his fame, being quite recognisable even though his face isn't visible. If a consumer can't recognise the artist from behind, the album covers name Recovery has a backwards 'e', which is a well known part of Eminem's logo. This album cover is successful in promoting the audience using iconography such as the backward 'e' which Eminem has used through out his music career in his name. Due to the fact that Eminem is of the same genre as of music, his audience is also teenagers, and he too raps about specific issues (e.g. family problems, financial problems, aspirations etc) which speaks to the younger generation, and allows him to vent. For many, Eminem is genuine and this comes from his fairly long career.


The genre of Professor Green's music is also rap, again, this isn't as obvious as it is in Giggs album cover. The artist is pictured, (as with all three), and as with Giggs, is not smiling, promoting the 'bad-boy' stereotype. The iconography of this album cover is incredibly simple, using only three colours; white, grey, and green, this appeals to the audience due to the fact that it relates to the audience the simplicity of his music and makes him more relatable.










Both Giggs' and Eminem's CD covers appeal effectively to their target audience by using their existing fan-base (especially Eminem through out his long-lasting career) and using stereotypes to promote themselves (especially Giggs). These two artists are essentially in competition to have a consumer buy one album instead of the other, as they appeal to the same target audience due it being from the same genre. Personally, I think Eminem's cover is more effective in using its iconography simply because he is a widely known artist, cleverly using his fame and recognisable logo.