Untitled from Jamie Lawes on Vimeo.
Monday, 21 February 2011
How have you used, developed or challenged the conventions of a real media product?
Here is a video that Jemma and myself put together to answer the given question.
Thursday, 17 February 2011
Monday, 14 February 2011
Thursday, 3 February 2011
What have you learned from your audience feedback?
In order to answer my coursework question, I felt that I could gather information from more than one source, in order to present my feedback in different ways and to give myself a wider range of audience feedback. In my Media Class, we each watched our own music video and decided collectively as a whole class to film the feedback we were given from the other coursework groups. I think that this is a particularly good way to record audience feedback due to the fact that the camera gives a live feed where facial expressions and genuine reactions to the music video can be seen. Here it is.
I also used surveymonkey.com (as mentioned in a previous post) to get audience feedback, and eight people took my Digipack Evaluation survey, seven people took the survey on the webpage evaluation and a twelve people took the survey on my music video as this was the easiest one to access. I decided that I wanted to find a quick, creative way of showing my results and discovered wordle.com which enables the user to create a word bubble full of the words used in a document, a blog etc, in my case - from my survey.
Here is a word bubble from my Digipack Evaluation Survey:
Here is a word bubble from my Music Video Evaluation Survey:
and 
, due to the fact that they had to interact with it to see how easy it was to navigate and the like - I found time to get people to look at the website within my media class and a few members outside of it. I also found, from gathering this evidence that in some ways, my questionnaire provides support for the audience profile that my group constructed together earlier in the process of our coursework research. We had decided that our audience would only be as young as 15, and in my questionnaire's no one was younger than 15, we also said that they'd download their music off the internet and some people who filled out the questionnaire's said exactly that. However, one outcome contradicted our audience profile; we had said that our audience included more males, but my questionnaires were answered by more females - I believe a reason for this is the small sample. When gathering some form of feedback from youtube, however, we print screened statistics from youtube and these statistics supported our audience profile in saying that our video appealed to males mostly.
There was a consistent amount of praise for the concept behind the video - especially the use of the masks and the idea of the two gangs opposing one another, many said it gave the video more depth. Whilst the feedback was mostly positive, a few people commented on the lose structure of the website, saying it needed to have more in it, to make it a little more engaging. Despite the fact that my sample was quite limited for each questionnaire, totalling to a number of twenty seven responses from all three, most of them agreed, as high-lighted by the words presented on the wordle which are biggest, that my Music Video was interesting, my Website was easy to use even if it was a little simple and loose in structure (as some had stated) and my Digipack worked very well for the genre of music. All three of my products, I believe, appeals well to my target audience because of the fact we knew exactly who these products would be selling to, because they stick to conventions and the video has an interesting concept which excites curiosity about the other two projects.
I also used surveymonkey.com (as mentioned in a previous post) to get audience feedback, and eight people took my Digipack Evaluation survey, seven people took the survey on the webpage evaluation and a twelve people took the survey on my music video as this was the easiest one to access. I decided that I wanted to find a quick, creative way of showing my results and discovered wordle.com which enables the user to create a word bubble full of the words used in a document, a blog etc, in my case - from my survey.
Here is a word bubble from my Digipack Evaluation Survey:
Here is a word bubble from my Webpage Evaluation Survey:
Here is a word bubble from my Music Video Evaluation Survey:
I expected that my Target Audience would enjoy watching the group's music video simply because it stuck to what expected from a hip-hop video and that they were familiar with the artist in most cases. From hosting a screening for my groups Music Video, and from gathering survey information for my questionnaires concerning my Webpage and my Digipack, I have found that on the whole my audience feedback has been rather positive. From our feedback, I realised that we shouldn't have tried to move so fast when we were filming seeing as we were walking backwards - this speedy movement cut off the chin of our actor at times. I also believe that the quality of some of our footage could have been improved (this feedback was given to us by our teacher and Stacey in our media class), the poor quality was partially due to having switch between shots from one height to the other, if we had the chance to re-shoot in the future, then I would make sure that we'd take as much time as we needed over these little things. I had a fair amount of trouble when it came to getting people to answer my questionnaire about my website on
and 
, due to the fact that they had to interact with it to see how easy it was to navigate and the like - I found time to get people to look at the website within my media class and a few members outside of it. I also found, from gathering this evidence that in some ways, my questionnaire provides support for the audience profile that my group constructed together earlier in the process of our coursework research. We had decided that our audience would only be as young as 15, and in my questionnaire's no one was younger than 15, we also said that they'd download their music off the internet and some people who filled out the questionnaire's said exactly that. However, one outcome contradicted our audience profile; we had said that our audience included more males, but my questionnaires were answered by more females - I believe a reason for this is the small sample. When gathering some form of feedback from youtube, however, we print screened statistics from youtube and these statistics supported our audience profile in saying that our video appealed to males mostly.
There was a consistent amount of praise for the concept behind the video - especially the use of the masks and the idea of the two gangs opposing one another, many said it gave the video more depth. Whilst the feedback was mostly positive, a few people commented on the lose structure of the website, saying it needed to have more in it, to make it a little more engaging. Despite the fact that my sample was quite limited for each questionnaire, totalling to a number of twenty seven responses from all three, most of them agreed, as high-lighted by the words presented on the wordle which are biggest, that my Music Video was interesting, my Website was easy to use even if it was a little simple and loose in structure (as some had stated) and my Digipack worked very well for the genre of music. All three of my products, I believe, appeals well to my target audience because of the fact we knew exactly who these products would be selling to, because they stick to conventions and the video has an interesting concept which excites curiosity about the other two projects.
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